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Wood floors...
The only floors that leave you with "the footprints of a lifetime."
In
a corner of our mind there is a place where no one goes, where times
past are re-lived... Times when remembered give us warm fuzzy feelings
and, perhaps bring a tear to our eyes as we long to recapture the
fountain of our youth. Perhaps this is why we seek the beauty of Wood
Flooring. Like grandmother’s oak sideboard, wood floors, just by their
nature, become close-to-the-heart and more and more valuable as time
goes by.
Wood
flooring introduces a definite stature and an undeniable charm to any
room. Trends fade and fashion changes, but at Cogdill, we help you
create design that goes beyond extraordinary. Wood floors transcend
time. They hang in there through puppet shows, parties, wrestling
matches and muddy feet. They become part of the family, and of the home,
the way no other flooring surface ever could. An elegant and enduring
statement of beauty that transcends time. At Cogdill, we help you
define your own personal style of decorating so you can bask in the
admiration of friends and family who see the results. Because of its
renewability, hardwood flooring can actually cost a lot less than other
types of flooring.

Unless
it is hardwood, you are generally left with one option when flooring
gets worn: you replace it. With hardwood, you have three options. We
show you timeless styles that unite the best elements of design,
quality and durability. Hardwood flooring has stood witness to the
history of this country – as part of our colonial past; as an early
flooring choice for churches and courthouses; as a core part of homes in
the mountains, in the desert, by the sea and in lofts and apartments
with big city addresses. This same craftsmanship can now be blended with
the advances of modern technology to achieve flooring that’s beautiful
yet easy to install and maintain. You get the best of both worlds.
 

Smoke and Mirrors.....
Advertising that offers free pad or free labor with any purchase of
carpet is enticing. It is like advertising a free bun with the purchase
of any hamburger. Nothing is free if you have to make a purchase to get
it. Don't be fooled by gimmicks.... Buying because of a gimmick will
leave you with a sour taste that will ruin your enjoyment.


Turn the Tables On Private Labels....
Carpet
dealers spend thousands of dollars to have as many styles and colors in
their showroom as possible for your shopping pleasure. You, on the other
hand, would like to take their sample to another store to compare price.
Retailers aren't stupid, you know. They have a system to prevent you
from doing this. It's called the private label. A different product name
and color name is given to the product by the retailer. This stops the
consumer from finding and comparing prices. Companies that guarantee the
lowest price or they will pay the difference plus a percentage sometimes
use this method to prevent being shopped. On any given day, any
retailer can meet or beat another retailer's price. You need to look
beyond the perceived savings that may be nothing more than smoke and
mirrors.
 

Wait... Look At That
Weight!
Is the carpet you purchased on a diet? Many carpets come in three
weights. Sometimes these are referred to as good, better and best.
Perhaps you are shown a very heavy piece of carpet, but when the carpet
is installed a lighter weight carpet is used. You will never notice the
difference and the retailer just picked up some extra profits. Another
way to do this would be to show you a heavy carpet at a lower price
convincing you it was the same as the competitor showed but at a lower
price, then installing the lower weight carpet. You will never know the
difference.

Free, Free, Free, Free, Up To 70% Off!
Really? No! Not Really Silly!
FREE PAD,
FREE LABOR, FREE CREDIT, FREE LUNCH, UP TO 70% OFF! If you see a
retailer advertising in this manner, look out. This is for the most part
hype. There are times to offer specials because of special pricing from
the manufacturer and these major savings can be passed on to the
consumer as a real value. On a day to day basis offering good values and
service is an excellent practice. We have to conclude: "THE
CONSUMER PAYS FOR EVERYTHING"
 
  
It's Insane! Price is Everything!
This basic misconception is widespread among floor covering dealers.
What it fails to recognize is the ability or lack of ability to service
the customer after the sale. Even though customer care is high on the
list of what retailers feel is an important element of business, for the
most part, they only give lip service to this issue. They advertise
price and base grade products to pull in prospects. Their internal
customer care policies dictate their customer care area basically do
nothing more than defend the written sales agreement the customer
signed.
 
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